Volkswagen Taos SUV Campaign | 2021

Art Direction & Creative Strategy

Project Overview: Major automotive campaign for Volkswagen Brazil introducing the Taos SUV to the Brazilian market. This comprehensive digital campaign showcased the vehicle's versatility and appeal to modern Brazilian families through strategic visual storytelling.

My Role:

  • Art Director - Led creative vision and visual strategy

  • Set Design & Styling - Crafted authentic environments that resonated with target demographics

  • Creative Collaboration - Worked closely with production team to ensure brand consistency across all deliverables

Creative Challenge: Positioning a new SUV model in the competitive Brazilian automotive market required creating visuals that felt both aspirational and accessible, highlighting the Taos's unique features while connecting emotionally with Brazilian consumers.

Approach & Execution:

  • Developed visual language that emphasized the vehicle's versatility for Brazilian lifestyle

  • Created authentic set designs that reflected contemporary Brazilian family dynamics

  • Collaborated with cinematography team to ensure seamless integration of styling elements

  • Applied multicultural perspective to ensure broad market appeal

Impact: This campaign marked a significant milestone in my transition from regional to international commercial work, demonstrating ability to execute large-scale automotive campaigns for global brands.

Skills Demonstrated:

  • Large-scale commercial art direction

  • Automotive industry expertise

  • Cross-cultural creative strategy

  • Team leadership and collaboration

Watch the Campaign: Volkswagen Taos SUV - Brazil Launch

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Electrolux―BR